Wrong meanings commonly associated with the notion of Gratitude

What are the common/widespread wrong meanings that people associate with or assign to the word 'gratitude'? As we know, the society is made up largely of families, and those in turn are made of up relationships, which most commonly are underlied by sexuality, in turn often being related to guilt, as well as guilt based manipulations and control mechanisms. At the same time, we are inclined and even obliged to feel grateful towards our loved ones. So it is safe to assume that the obligation to be grateful and patterns of guilt (or other) based manipulations co-occur, and therefore can and probably tend to interact. And therefore it is also safe to assume that at least some part of the human species if suffering from views and actions rooted in a wrong understanding of gratitude. Now, gratitude being such an important pillar of Enlightened teaching, what are some common roots and symptoms of false Gratitude which we should mindfully observe and then root out?