Nature of Craving in Charm and Impressing Others

I noticed recently that I tend to try and impress others and gather attention, especially with women (I'm a man). I see this as problematic because unlike other sources of craving and attachment, its hard to avoid others. Thus, I'd like to understand the nature of the craving/grasping/etc. process in relation to trying to impress. **What type(s) of attachment(s) are involved? How can one best relinquish a need to appear a certain way to others?** Also, I wonder: **Is there any equivalent to 'overcompensating' in Buddhism?** Overcompensating here means specifically attempting to augment the self *because* the self is in reality lacking, insecure. How does no-self affect this? Thank you