Freedom of belief: How do you reconcile these two?

The issue of freedom of belief has been a recurrent topic of debate in Islam. For example, [Qur'an 10:99](http://quran.com/10/99) states: > And had your Lord willed, those on earth would have believed - all of them entirely. Then, [O Muhammad], would you compel the people in order that they become believers? Which clearly shows the futility of coercing people to believe. Meanwhile a Hadith reported by Bukhari and Muslim (Bukhari 8:387 and Muslim 1:33) provides a very different view: > I have been ordered (by Allah) to fight against the people until they testify that none has the right to be worshipped but Allah and that Muhammad is Allah's Apostle,..., then they save their lives and property from me except for Islamic laws and then their reckoning (accounts) will be done by Allah. Of course there are other verses, but let's concentrate on these two. Context is important in understanding the Hadith and the verses of the Qur'an of course but both these cases appear to be general, and there appears to be no context attached. How do you reconcile these two seemingly 'contradictory' views?