What are the arguments in favour of the 'beginning' at John 1:1 being the new beginning?

The standard reading of John 1:1 > "In the beginning was the Word, and the Word was with God, and the > Word was God." is that the beginning - ἀρχῇ (archē) - refers to the old beginning, i.e., the beginning described in Genesis 1. What are the main arguments in favour of the beginning at John 1:1 referring to the new beginning, i.e., the beginning of Jesus' (human) life or ministry? This question is a mirror of this question .