Dreams more "real" than "real" life

I have noticed last few months that my dreams are very real. This I say because if I recall a memory from some dream that I remember, that memory is usually more clear and stronger than most everyday life memories. I remember that better, coz I seem to be more "alive" in the dream. If right now I think about dreaming from yesterday night, I **know** that during the dream I was more alive then I am right now. I know this might be related to lucid dreaming, but I am not lucid dreamer - I haven't had a lucid dream ever. What do you think could be going on here? Have you been in a similar situation?