How does Buddhism deal with failure?

I've developed over the years an attachment to social media, which I've many, many times tried to break. I'm starting to suspect it is because there's no problems when things go well, but when I *fail*, I automatically blame myself and get discouraged and give up. For Buddhists, is there any specific view or attitude to adopt towards failure? Something that would allow one to cope with such discouragement? I feel many factors are involved. Thank you